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#16. JOYFICATION: WORD OF 2026

Dec 18, 2025

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8 min read

#16. JOYFICATION: WORD OF 2026

How “make it feel good” became the most powerful brief in wellness, and what Joyfication means for formats, rituals and design.

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

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#15. Trend Report: Ten Massive (Cultural) Shifts in the Wellness World

Dec 4, 2025

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4 min read

#15. Trend Report: Ten Massive (Cultural) Shifts in the Wellness World

2026 Playbook for Founders, Marketing Leaders & Creatives

Valeria Shaposhnikova
Valeria Shaposhnikova
#14. Rebranding Isn’t About Fonts — It’s About Growth

Nov 11, 2025

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10 min read

#14. Rebranding Isn’t About Fonts — It’s About Growth

Inside the transformation of a haircare brand that turned design decisions into +69% AOV and global retail deals.

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

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#13. All-in-One Supplements — 5 Leaders in the Niche

Jul 25, 2025

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12 min read

#13. All-in-One Supplements — 5 Leaders in the Niche

How All-in-One supplement brands wre winning the wellness game

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

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#12. Top 5 Supplement Brands That Build Worlds — and Drive Retention

May 13, 2025

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13 min read

#12. Top 5 Supplement Brands That Build Worlds — and Drive Retention

We broke down the leaders in the supplement space to find out what makes them win — beyond good ingredients and clean fonts.

Valeria Shaposhnikova
Valeria Shaposhnikova

Case Study

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#11 Isamaya Beauty. The art of provocation

Feb 10, 2025

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9 min read

#11 Isamaya Beauty. The art of provocation

Build the fantasy first to attract a fanbase, then keep them hooked with consistency and impact.

Valeria Shaposhnikova
Valeria Shaposhnikova

How-to-Guide

A Reflection Guide for Smart Founders

Dec 24, 2024

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2 min read

A Reflection Guide for Smart Founders

Ready to step into 2025 with clarity? Download the guide and make your next move count.

Valeria Shaposhnikova
Valeria Shaposhnikova

Aesthetic Ideas

Holiday Edition: 10 packaging ideas to steal for next year

Dec 19, 2024

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8 min read

Holiday Edition: 10 packaging ideas to steal for next year

Get inspired by the boldest, brightest, and most creative packaging designs that dominated this holiday season.

Valeria Shaposhnikova
Valeria Shaposhnikova

Market Research

+1

Edition #8: Deodorant similarity. How to stand out with ready-mold packaging

Nov 14, 2024

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11 min read

Edition #8: Deodorant similarity. How to stand out with ready-mold packaging

5 personal care brands sharing the same packaging but looking different

Valeria Shaposhnikova
Valeria Shaposhnikova

Case Study

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Edition #7: Secrets to building a scroll-stopping brand

Oct 10, 2024

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13 min read

Edition #7: Secrets to building a scroll-stopping brand

The strategies we use in our agency to help brands to stand out in a crowded market

Valeria Shaposhnikova
Valeria Shaposhnikova

Market Research

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Edition #6: How Sport Performance is shaping the beauty world

Aug 30, 2024

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8 min read

Edition #6: How Sport Performance is shaping the beauty world

Beauty brands to watch in booming women's sport market

Valeria Shaposhnikova
Valeria Shaposhnikova

Case Study

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Edition #5: Rhode's path to success

Jul 11, 2024

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9 min read

Edition #5: Rhode's path to success

Design strategies you can adapt for your own brand

Valeria Shaposhnikova
Valeria Shaposhnikova
Orchidea Newsletter

Orchidea Newsletter

Business insights, aesthetic steals, and how-to-guides to elevate your presence in the beauty & wellness industries. Curated by a Creative Team with a decade of brand-building expertise.


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