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Aesthetic Ideas

Market Research

+1

#16. JOYFICATION: WORD OF 2026

Dec 18, 2025

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8 min read

#16. JOYFICATION: WORD OF 2026

How “make it feel good” became the most powerful brief in wellness, and what Joyfication means for formats, rituals and design.

Valeria Shaposhnikova
Valeria Shaposhnikova

Aesthetic Ideas

Holiday Edition: 10 packaging ideas to steal for next year

Dec 19, 2024

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8 min read

Holiday Edition: 10 packaging ideas to steal for next year

Get inspired by the boldest, brightest, and most creative packaging designs that dominated this holiday season.

Valeria Shaposhnikova
Valeria Shaposhnikova

Market Research

+1

Edition #6: How Sport Performance is shaping the beauty world

Aug 30, 2024

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8 min read

Edition #6: How Sport Performance is shaping the beauty world

Beauty brands to watch in booming women's sport market

Valeria Shaposhnikova
Valeria Shaposhnikova

Case Study

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Edition #5: Rhode's path to success

Jul 11, 2024

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9 min read

Edition #5: Rhode's path to success

Design strategies you can adapt for your own brand

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

+2

Edition #4: The hottest sunscreen brands to watch

Jun 11, 2024

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10 min read

Edition #4: The hottest sunscreen brands to watch

Leaders with $700 million valuation, transforming the sunscreen market

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

+2

Edition #3: Nail care brands winning big with their packaging

May 9, 2024

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11 min read

Edition #3: Nail care brands winning big with their packaging

Exploration of the most attractive Nail Care Brands

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

+1

Edition #2: How to gather crowds around offline spot?

Mar 28, 2024

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9 min read

Edition #2: How to gather crowds around offline spot?

Creative insights from the biggest beauty exhibition Cosmoprof

Valeria Shaposhnikova
Valeria Shaposhnikova

Market Research

+1

Edition #1: Hand cream as an accessory

Mar 1, 2024

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10 min read

Edition #1: Hand cream as an accessory

How ordinary moisturiser became a hero product

Valeria Shaposhnikova
Valeria Shaposhnikova
Orchidea Newsletter

Orchidea Newsletter

Business insights, aesthetic steals, and how-to-guides to elevate your presence in the beauty & wellness industries. Curated by a Creative Team with a decade of brand-building expertise.


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