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Business Insights

Business Insights

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#15. Trend Report: Ten Massive (Cultural) Shifts in the Wellness World

Dec 4, 2025

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4 min read

#15. Trend Report: Ten Massive (Cultural) Shifts in the Wellness World

2026 Playbook for Founders, Marketing Leaders & Creatives

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

+1

#13. All-in-One Supplements — 5 Leaders in the Niche

Jul 25, 2025

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12 min read

#13. All-in-One Supplements — 5 Leaders in the Niche

How All-in-One supplement brands wre winning the wellness game

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

+1

#12. Top 5 Supplement Brands That Build Worlds — and Drive Retention

May 13, 2025

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13 min read

#12. Top 5 Supplement Brands That Build Worlds — and Drive Retention

We broke down the leaders in the supplement space to find out what makes them win — beyond good ingredients and clean fonts.

Valeria Shaposhnikova
Valeria Shaposhnikova

Case Study

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#11 Isamaya Beauty. The art of provocation

Feb 10, 2025

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9 min read

#11 Isamaya Beauty. The art of provocation

Build the fantasy first to attract a fanbase, then keep them hooked with consistency and impact.

Valeria Shaposhnikova
Valeria Shaposhnikova

Case Study

+2

Edition #7: Secrets to building a scroll-stopping brand

Oct 10, 2024

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13 min read

Edition #7: Secrets to building a scroll-stopping brand

The strategies we use in our agency to help brands to stand out in a crowded market

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

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Edition #4: The hottest sunscreen brands to watch

Jun 11, 2024

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10 min read

Edition #4: The hottest sunscreen brands to watch

Leaders with $700 million valuation, transforming the sunscreen market

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

+2

Edition #3: Nail care brands winning big with their packaging

May 9, 2024

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11 min read

Edition #3: Nail care brands winning big with their packaging

Exploration of the most attractive Nail Care Brands

Valeria Shaposhnikova
Valeria Shaposhnikova

Business Insights

+1

Edition #2: How to gather crowds around offline spot?

Mar 28, 2024

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9 min read

Edition #2: How to gather crowds around offline spot?

Creative insights from the biggest beauty exhibition Cosmoprof

Valeria Shaposhnikova
Valeria Shaposhnikova

Case Study

+2

 Pilot: Glow Recipe brand-building journey

Feb 5, 2024

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8 min read

Pilot: Glow Recipe brand-building journey

From a $50K investment to $300M in revenue

Valeria Shaposhnikova
Valeria Shaposhnikova
Orchidea Newsletter

Orchidea Newsletter

Business insights, aesthetic steals, and how-to-guides to elevate your presence in the beauty & wellness industries. Curated by a Creative Team with a decade of brand-building expertise.


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