Orchidea Newsletter

Orchidea Newsletter

Business insights, aesthetic steals, and how-to-guides to elevate your presence in the beauty & wellness industries. Curated by a Creative Team with a decade of brand-building expertise.

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Case StudyCase Study
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#11 Isamaya Beauty. The art of provocation

#11 Isamaya Beauty. The art of provocation

Build the fantasy first to attract a fanbase, then keep them hooked with consistency and impact.

Valeria Shaposhnikova
Valeria Shaposhnikova
How-to-GuideHow-to-Guide
A Reflection Guide for Smart Founders

A Reflection Guide for Smart Founders

Ready to step into 2025 with clarity? Download the guide and make your next move count.

Valeria Shaposhnikova
Valeria Shaposhnikova
Aesthetic IdeasAesthetic Ideas
Holiday Edition: 10 packaging ideas to steal for next year

Holiday Edition: 10 packaging ideas to steal for next year

Get inspired by the boldest, brightest, and most creative packaging designs that dominated this holiday season.

Valeria Shaposhnikova
Valeria Shaposhnikova
Market ResearchMarket Research
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Edition #8: Deodorant similarity. How to stand out with ready-mold packaging

Edition #8: Deodorant similarity. How to stand out with ready-mold packaging

5 personal care brands sharing the same packaging but looking different

Valeria Shaposhnikova
Valeria Shaposhnikova
Case StudyCase Study
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Edition #7: Secrets to building a scroll-stopping brand

Edition #7: Secrets to building a scroll-stopping brand

The strategies we use in our agency to help brands to stand out in a crowded market

Valeria Shaposhnikova
Valeria Shaposhnikova
Market ResearchMarket Research
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Edition #6: How Sport Performance is shaping the beauty world

Edition #6: How Sport Performance is shaping the beauty world

Beauty brands to watch in booming women's sport market

Valeria Shaposhnikova
Valeria Shaposhnikova
Case StudyCase Study
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Edition #5: Rhode's path to success

Edition #5: Rhode's path to success

Design strategies you can adapt for your own brand

Valeria Shaposhnikova
Valeria Shaposhnikova
Business InsightsBusiness Insights
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Edition #4: The hottest sunscreen brands to watch

Edition #4: The hottest sunscreen brands to watch

Leaders with $700 million valuation, transforming the sunscreen market

Valeria Shaposhnikova
Valeria Shaposhnikova
Business InsightsBusiness Insights
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Edition #3: Nail care brands winning big with their packaging

Edition #3: Nail care brands winning big with their packaging

Exploration of the most attractive Nail Care Brands

Valeria Shaposhnikova
Valeria Shaposhnikova
Business InsightsBusiness Insights
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Edition #2: How to gather crowds around offline spot?

Edition #2: How to gather crowds around offline spot?

Creative insights from the biggest beauty exhibition Cosmoprof

Valeria Shaposhnikova
Valeria Shaposhnikova
Market ResearchMarket Research
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Edition #1: Hand cream as an accessory

Edition #1: Hand cream as an accessory

How ordinary moisturiser became a hero product

Valeria Shaposhnikova
Valeria Shaposhnikova
Case StudyCase Study
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Pilot: Glow Recipe brand-building journey

Pilot: Glow Recipe brand-building journey

From a $50K investment to $300M in revenue

Valeria Shaposhnikova
Valeria Shaposhnikova