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Case Study Business Insights Market Research Success Story How-to-Guide Aesthetic Ideas

Dec 18, 2025

#16. JOYFICATION: WORD OF 2026

How “make it feel good” became the most powerful brief in wellness, and what Joyfication means for formats, rituals and design.

Valeria Shaposhnikova

Business InsightsBusiness Insights

+1+1

Dec 04, 2025

#15. Trend Report: Ten Massive (Cultural) Shifts in the Wellness World

2026 Playbook for Founders, Marketing Leaders & Creatives

Valeria Shaposhnikova

Business InsightsBusiness Insights

+1+1

Jul 25, 2025

#13. All-in-One Supplements — 5 Leaders in the Niche

How All-in-One supplement brands wre winning the wellness game

Valeria Shaposhnikova

Business InsightsBusiness Insights

+1+1

May 13, 2025

#12. Top 5 Supplement Brands That Build Worlds — and Drive Retention

We broke down the leaders in the supplement space to find out what makes them win — beyond good ingredients and clean fonts.

Valeria Shaposhnikova

Market ResearchMarket Research

+1+1

Nov 14, 2024

Edition #8: Deodorant similarity. How to stand out with ready-mold packaging

5 personal care brands sharing the same packaging but looking different

Valeria Shaposhnikova

Market ResearchMarket Research

+1+1

Aug 30, 2024

Edition #6: How Sport Performance is shaping the beauty world

Beauty brands to watch in booming women's sport market

Valeria Shaposhnikova

Business InsightsBusiness Insights

+2+2

Jun 11, 2024

Edition #4: The hottest sunscreen brands to watch

Leaders with $700 million valuation, transforming the sunscreen market

Valeria Shaposhnikova

Business InsightsBusiness Insights

+2+2

May 09, 2024

Edition #3: Nail care brands winning big with their packaging

Exploration of the most attractive Nail Care Brands

Valeria Shaposhnikova

Market ResearchMarket Research

+1+1

Mar 01, 2024

Edition #1: Hand cream as an accessory

How ordinary moisturiser became a hero product

Valeria Shaposhnikova