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Aesthetic Ideas

Aesthetic Ideas

Case Study Business Insights Market Research Success Story How-to-Guide Aesthetic Ideas

Market ResearchMarket Research

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#16. JOYFICATION: WORD OF 2026

How “make it feel good” became the most powerful brief in wellness, and what Joyfication means for formats, rituals and design.

Valeria Shaposhnikova

Valeria Shaposhnikova

Aesthetic IdeasAesthetic Ideas

Holiday Edition: 10 packaging ideas to steal for next year

Get inspired by the boldest, brightest, and most creative packaging designs that dominated this holiday season.

Valeria Shaposhnikova

Valeria Shaposhnikova

Market ResearchMarket Research

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Edition #6: How Sport Performance is shaping the beauty world

Beauty brands to watch in booming women's sport market

Valeria Shaposhnikova

Valeria Shaposhnikova

Case StudyCase Study

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Edition #5: Rhode's path to success

Design strategies you can adapt for your own brand

Valeria Shaposhnikova

Valeria Shaposhnikova

Business InsightsBusiness Insights

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Edition #4: The hottest sunscreen brands to watch

Leaders with $700 million valuation, transforming the sunscreen market

Valeria Shaposhnikova

Valeria Shaposhnikova

Business InsightsBusiness Insights

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Edition #3: Nail care brands winning big with their packaging

Exploration of the most attractive Nail Care Brands

Valeria Shaposhnikova

Valeria Shaposhnikova

Business InsightsBusiness Insights

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Edition #2: How to gather crowds around offline spot?

Creative insights from the biggest beauty exhibition Cosmoprof

Valeria Shaposhnikova

Valeria Shaposhnikova

Market ResearchMarket Research

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Edition #1: Hand cream as an accessory

How ordinary moisturiser became a hero product

Valeria Shaposhnikova

Valeria Shaposhnikova